DrivenTide is lead by a team of marketing professionals with more than 20 years of proven collective experience of handling local, national, and international multi-channel campaigns in many languages.
Jai Decker – has more than ten years of interactive advertising experience. He is an innovator within the world of advanced online advertising delivery technology as well as its resulting multi-channel analytics. Jai led the effort at Ogilvy & Mather to coordinate their marquee clients, IBM, Kodak and SAP, in restructuring their online awareness, advertising strategy and mythology on capturing backend analytics. He worked with IBM’s senior executives to implement consistent advertising protocols, monetization reviews, metrics, and portfolio management practices, and led the development and deployment of Expedia’s online advertising product life-cycle process for display, rich media, video and search, and services.
Nick Lindauer – has over 9 years of interactive marketing, advertising and strategy development experience. He is a practitioner of all things digital marketing related – having started his own ecommernce business for less the $500 and selling it for 400x that in less the 5 years. Nick started in the paid inclusion space, co-started the SEO practice at TrafficLeader (now owned by Marchex) before moving to New York to work at Ogilvy & Mather. At Ogilvy, Nick leveraged his personal business experience and military background to grow the search marketing team to over 12 (in his group alone) and then eventually helped set up a satellite office at a sister agency. Nick has been featured in Business Week Online, New York Daily News, New York Post, New York Times, Bon Appetit and Food & Wine Magazine to name a few. He’s a longtime foodie blogger and uses that experience to grow his clients social media presence and knowledge.
Heidi Rehner – is a senior-level creative and strategic Account Director with extensive experience in international integrated marketing, branding, direct mail, website development, new business development and trade show management. She has a proven track record of exceptional senior-level client service skills and is recognized in her field for building and strengthening global client relationships with high-profile European-based companies and their US and Latin American subsidiaries. She has successfully led cross-functional teams on a great number of multi-million dollar B2B integrated marketing campaigns (in 6 languages) designed to accomplish the business goals of a roster of global high-tech clients. Heidi speaks fluent German and received an M.A. from the University of Chicago.
Our Team of experienced search and social media strategists and analysts has optimized sites and campaigns for some of the world’s largest companies, including IBM, Orange UK, NTT Docomo, SAP, ABC, Kodak, and Pernod Richard. Our goal oriented client managers are ready to use thier knowledge and experience and exceed our clients’ exceptions. With direct relationships with all the major search engines and social media portals and working experience with common campaign analysis tools, programs and software, we’re ready and willing to meet your needs.