A day with Ford (3/3)
As you guys by now know, we recently spent a day hanging out with some of the good people working on the new show Escape Routes, including Leslie Marcotte, who helped us understand all that goes into a campaign of this magnitude. We got to witness how they went about promoting the brand new Ford Escape via there new show, Escape Routes.
It was quite an interesting experience to see all the hard work that goes into making a show such as this possible. Everyone was very helpful in answering our questions and we really got to learn a lot.
In conclusion about the car itself, it really is a complete revamp from its predecessor. It is on the cutting edge of technology, utilizing full blown navigation systems as well as other technical features. If I was personally in the market for a new car, this would be on the top of my list. Perfect for the city as well as long trips, as you can witness if you catch an episodes of Escape Routes.
We would like to extend a big thank you to everyone that welcomed us into this world seldom seen by outsiders, we had a great time!