What Are The Benefits of Search Engine Optimization (SEO)?

by jaidecker - February 2nd, 2011

During my many years working with clients, professionals and prospects within digital marketing there is a common question which seems to be never be thoroughly answered.

What are the benefits of Search Engine Optimization (SEO)?

To better illustrate the benefits of SEO, I will break it out into bullets points.  This way you can see how SEO not only pays for itself in a short period of time, but also provides compounded benefits which help a company’s overall profit and performance opportunities.

  • High ROI

Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing.

  • Reduces Search Engine Marketing (PPC / SEM)Costs

Before initiating a SEM campaign, search engines will rank and qualify your PPC landing pages and website based on the keywords you are bidding on.  If your site receives a low quality score, the campaign CPC can penalize upwards of 30 to 60%

  • Tracking and Measuring Performance

By utilizing website analytics, companies are able to weigh traffic, marketing initiatives and demographic information to make informed business decisions.

  • Long Term Search Engine Positioning

Once in place, a properly designed and optimized website will retain long term rankings /positioning within all major search engines well beyond that of any PPC generated rankings.

  • Reach Targeted Traffic / Searchers

SEO increases not only the volume but the quality of searchers to your website who are actively searching for your service or product.

  • SEO Doesn’t Sleep

As opposed to PPC where time, Geotargeting and budget affect the reach of a campaign, SEO is always on and works 24 hours a day, 7 days a week, 365 days every year.

  • Increase Brand Visibility

SEO is not targeted to just the US, but is able to be reached by anyone, anywhere in the world.

  • Increased Conversions / Sales

SEO increases sales of your product and service by providing influential content at the right time to push the searcher into a customer.

  • Website Listing

All major search engines list, rank and qualify your site based what is called a Quality Score.  By optimizing your website, search engines will be able to properly list all aspect of your site

  • More Cost-Effective

Due to its inexpensive costs and long last opportunity, SEO is among the most cost-effective ways of marketing to-date

  • Increased User Interactivity

By providing concise content which is relevant to the keywords that the searcher is looking for, the opportunity for the searcher to stay on site is greatly increased and therefore so it opportunity.

  • Cross-Browser technology Compatibility

A properly optimized site will be able to identify, track and customize itself based on the browser, device and language it is being requested from.

  • Navigable by the Engines

Properly optimized, all links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and correctly categories.

One Response to “What Are The Benefits of Search Engine Optimization (SEO)?”

  1. Eitai Tabari says:

    Good article, short and to the point. SEO is not going away any time soon.