I wanted to share a thoughtful article I read this morning by Sam Hickmann on his blog SamHickmann.

In the article, Sam shows us that ideas, strategy and even enthusiasm must be weighted against current priorities or suffer “running on a treadmill” that never ends.  He goes further to say, ”What seems like a sure-fire hit right now often gets downgraded to just a “nice to have” by morning”. And “nice to have” isn’t worth putting everything else on hold.”which is something which we all struggle with everyday as business people.

Maybe there should be a new advertising channel to be addressed by IAB, “Business ADHD” or “Cocktail keenness” to allow for businesses to better approach what is ‘cool to have’ as opposed to ‘can not live without.

For more simple and thoughtful perspectives, please feel free to visit Sam’s blog.

Thanks Sam!