[Strategy Review] on “4 Ways to Use Twitter to Support Your Blog”
Here is a article recommendation which provides a ‘less conventional’ strategy on how to use Twitter to drive traffic to your blog. However, I would like to amend the article with a couple of ideas on how to capture or track your efforts when executing Georgina’s recommendations.
Here is Georgina Laidlaw’s article on 4 Ways to Use Twitter to Support Your Blog
In any strategy, it is always preferable to not only get an idea of how to do something better, but it is the actual execution which the read is needing for their next steps. Here are a few pointers that will give Georgina’s strategy a leg up.
1) Tell the story of blog content creation
Build custom landing pages which you know twitter users will be visiting to give them a unique experience to involve themselves
2) Tweet interesting comment responses
This is a great strategy, but before doing a “shout Out Sunday’ research on who are the influencers who are commenting that are not only have lots of followers, but is related in content they produce
3) Run a Twitter competition tie-in
As in with the first recommendation, place tracking tags which can track critical data and demographic information to see just how successful your event
4) Create a Twitter conversation around an event.
Find out who else is partaking in the event and offer to combined forces. This is similar to conference panelists tweeting about each other to drive a larger audience to the event.
Georgina’s post provides a great recipe for utilizing Twitter as a promotional tool, but don’t forget, “Success is found in uncovering quality and not quantity”. To improve your social media efforts, look beyond the tool and find the WHO, WHY and the HOW of the conversation and then put in place checks to capture whether or not your efforts were successful.