“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (attributed), US department store merchant (1838 – 1922)

Even in what’s left in 2010, many companies still face this problem. With many available online marketing mediums including banner advertising, email marketing, search, affiliate marketing, mobile advertising, and social media marketing, it can be very difficult to know which mediums are working and which are not. The solution lies in your ability to develop, deploy, and measure an online marketing roadmap for repeatable success.

To help in the process, development execution and education of digital strategy, we at DrivenTide have created an overview on how to effectively approach Online Marketing without missing critical points that makes for as successful campaign.

1. THINK

• Develop or modify your online marketing strategy to create more powerful connections with your online customers at each point of the sales cycle

4. MEASURE & ADJUST

• Collect, analyze and optimize the customer data to improve the company’s overall marketing strategy

By adhering to a structured approach, it is less likely for companies to miss steps which are crucial to not only build a successful campaign, but to also uncover the unknown opportunities which might be left on the table for your competitors might take advantage of.  Digital strategy is not just looking at the campaign’s components, it is looking at what are success or business goals to the company as a whole and how to best maximize a campaign strategy to achieve those goals.