We all know it is always good to get a free tool to help us save time and money.  Well, every once in awhile I would like to provide you with a few tried and true tools to do just that.

Here are two of the most used free tools that provide you with website analytics as well as data feedback.  What does this mean, you ask?  It means that you will be able to see who, what and where visitors are coming form on your website.  With this information you can build keyword lists, identify traffic spikes and build forecasts.

Analytics and feedback tools:

Google Analytics is a free tool from Google that reports on website usage that breaks out organic and paid keyword traffic, most popular content, visitor profiles, etc.  It is easy to install as you place a small javascript code on the pages of your website that you want to track and you’re tracking in no time.

Mint Analytics is a paid web analytics tool similar to Google Analytics except that you install this web app on your server and you get data (feedback) in real time.  Mint analytics can be great for social media, time sensitive campaigns that need precise execution.

By utilizing your traffic, you will be able to see how your marketing initiatives are performing as well as uncover new areas opportunity.  Moreover, web data can also be used to entice advertisers, partnerships and even funding.